My slides from ‘The challenges of combining manufacturing & marketing’

After my talk at the annual general meeting of the BTMA, a number of people have asked me for a copy of the slides – so you can find the presentation on Slideshare here:

The presentation explains the 5 biggest challenges that manufacturers face in embracing modern marketing methods – and how a change-resistant organisation can be persuaded to adopt a marketing culture.

If you have any additional comments, would like to share your own challenges in marketing in the manufacturing sector, or want to have a wider conversation please feel free to email me on