It used to be that if someone wanted details of your product, they would give you a call – or at least send you an email asking for more information. Then the Internet happened. The buyer’s research process remained the same apart from one crucial change: because of the amount of information…

Dave Pannell and Mark Prince run through a few of the questions we were asked at our last Growth & Marketing bootcamp including: Knowing your customer: are the questions you need to ask about who you are selling to the same in business-to-business marketing as business-to-consumer?…

(Click to enlarge) Unless you have a business where someone buys your product on impulse (or in an emergency), most of your customers will go through a decision-making process that may take anywhere from a couple of weeks through to several months. The mistake people make is thinking that someone…

“I get loads of spam every day, I just delete it without reading it.” This is the line I most often get when I talk to someone about the concept of email marketing. When you consider all the ‘spam’ that appears in your inbox every day, it’s easy to think there’s no…

Stewart and I will be at the MY Conference Kirklees at the John Smith’s stadium in Huddersfield on Wednesday 16th March. It’s the biggest business event in Kirklees of 2016 and is FREE to attend with over 45 exhibitors, 9 fantastic speakers, 1 panel discussion and networking opportunities with…

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