DAVID PANNELL

Social impact entrepreneur with a background in marketing, comms and business growth

25+ years' experience of transformational projects in specialised sectors

Experienced presenter, speaker, podcaster, creator, business mentor and community builder

ABOUT DAVID

I am a career-long entrepreneur and marketer. For a number of years I was also the Manufacturing Sector Ambassador for The Chartered Institute of Marketing and ran my own marketing and branding agency in Huddersfield for 20 years. 

Since 2020, I have specialised in social entrepreneurship, and in 2024 I joined the team at Kickstarting For Good to build and grow their incubator for charities and non-profits, helping to launch dozens of new impactful initiatives every year.

I can work with your company or organisations in a freelance marketing director role, helping you to set up and execute your marketing strategy.

Over a 25+ year career, I have worked with hundreds of companies from recognised high-street brands including the BBC, Benneton and Formula One through to global manufacturers and public sector companies such as Smurfit Kappa and Capita.

I have hands-on experience of guiding hundreds of companies through branding projects over 25+ years. I can help you audit and bring your brand up to strength to match your goals, across all your company comms and marketing materials.

I am hugely experienced in website strategy, planning and implementation, having led web development projects of global websites up to a value of £75,000. I can facilitate a complete ‘done-for’ service or work with your existing team of suppliers to be your company liaison with designers and web developers.

I have spent the majority of my career presenting and speaking, from corporate seminars in front of hundreds of people, through to small-group training sessions. I can talk at your event or run workshops on topics ranging from marketing and business through to specialist sessions on the vegan and plant-based sector.

I have spoken at events across the world. I also organised and hosted Vegan Business Tribe Live at the London Olympia over two days and ran my own in-person ‘marketing bootcamps’ for more than four years.

For the last 10 years, I have produced video content, articles, guides, blogs and podcasts almost weekly – for both my clients and my own companies.

I am very proficient ‘working in the field’ (sometimes literally!), creating content and reporting from live events, as well as producing in-depth interviews, training and online content. I can do the same for your business or support you to deliver your own content strategies.

In 2024 joined the team at the Kickstarting For Good incubator for social impact entrepreneurs, launched by ProVeg International, to help grow the programme.

As well as the strategic development of the incubator I also act as a lead mentor, helping talented impact-entrepreneurs to launch the next generation of nonprofit initiatives.

I have presented hundreds of episodes of my own two business podcasts and am a regular guest or presenter on others’ podcasts also.

If a podcast is part of your marketing plan to reach a larger audience and prove your expertise, then I can work with you to set up your own. I can also present it as an experienced presenter and interviewer, or to co-present a podcast to support and develop one of your team.
I have written many articles, guides and courses, including helping my local university centre develop their FdA course in web design and creating the world’s first marketing ‘Viploma’, an 85,000 word marketing course written exclusively for vegan business owners.

In 2024 I published my first book ‘Vegan Business Revolution’, the result of a joint project with Vegan Food & Living Magazine. If you think you have a book (and audio book!) in you, then I can also help you to develop your own ‘personal brand’ by becoming an author.

Over the last decade, I have worked to bring together my career-long skill set with my personal ethics, working to make an impact in the dietary-change movement.

In 2020, myself and my wife Lisa launched Vegan Business Tribe to help ethical business owners create successful businesses. VBT moved from a paid membership community to a free resource in 2026.

VBT Consulting Ltd trading as David Pannell
Registered in England & Wales number 15034924
Reg office: 41 Regent Court Albert Promenade, Halifax, West Yorkshire, United Kingdom, HX3 0HD

CONTACT ME