Dave Pannell

Director TDM  |  Manufacturing Ambassador for CIM Yorkshire


Dave Pannell is the creative force behind The Design Mechanics and The Chartered Institute of Marketing’s Manufacturing Ambassador for Yorkshire. Dave has worked with both national and international brands and has helped hundreds of businesses with their branding marketing over the past 20 years.

Working with both local and international companies to address the culture clash between manufacturing and marketing, Dave is a regular keynote speakers and uses his ambassador role with the CIM to raise the profile and support for marketing within the industrial sector.

Recent videos

Branding for Manufacturers

If you are not winning the right type of work, or attracting new employees into your business, perhaps it’s time to take a look at your company’s brand.

‘Branding’ doesn’t easily make it onto the agenda in a manufacturing company’s boardroom.  In this 20 minute video, The Chartered Institute of Marketing’s Manufacturing Ambassador Dave Pannell explains why the way your company presents itself is vital in the modern world, and how engineering and manufacturing companies can improve their branding, both online and off. 

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Servitisation for Manufacturers

Servitisation is the biggest ‘big idea’ since just-in-time and lean manufacturing practices emerged in the 1980s. It offers you the promise of higher profits and competitive advantages. But you’re probably worrying about the potential implications for your company if you embark on a servitisation journey.

In this 15-minute video, The CIM’s Manufacturing Ambassador for Yorkshire Dave Pannell talks with Business Growth Expert Mark Prince about what sevitisation is, and how you can gain a competitive advantage by creating a service-based business model.

Use voucher code TDM-SERV18 at the checkout to get this content for free

Download Marketing for Manufacturers by Dave Pannell

Marketing for Manufacturers

The world has changed, so why are you still looking for sales like you did in the 90s?

This 24-page guide by The Chartered Institute of Marketing’s Manufacturing Ambassador, Dave Pannell, explores the culture clash between marketing and manufacturing and the strategies you can employ to engage with the modern industrial buyer.

Engage with Dave Pannell

If you are a manufacturing or engineering business and want to talk about improving your company’s approach to marketing, email Dave direct on dave@tdmuk.com or call the TDM office on 01484 841 088 to book a chat.

If you are a manufacturing group or organisation looking for an engaging partner to speak on marketing, changing cultures or digital adoption, then Dave is already an experienced speaker for the EEF, CIM, The Chamber of Commerce and other local manufacturing organisations.  Get in touch to talk about booking Dave as a speaker or running a joint workshop for your members.