Former marketing & branding agency owner for 20 years, employing a team of 15 at its largest

25+ years' experience of marketing and branding transformation projects in specialised markets

Experienced presenter, speaker, podcaster, creator, business mentor and community builder


I am a career-long marketer & branding consultant. For a number of years I was also the Manufacturing Sector Ambassador for The Chartered Institute of Marketing and ran my own marketing and branding agency in Huddersfield for 20 years. Since 2020, I have also specialised in the high-growth vegan and plant-based sector, working with a number of high-street chains, brands and manufacturers to help them better succeed in the the vegan and plant-based marketplace.

I am also the founder of Vegan Business Tribe which, since 2020, has grown into a membership community for hundreds of vegan businesses around the world.
I can work with your company or organisations in a freelance marketing director role, helping you to set up and execute your marketing strategy.

Over a 25+ year career, I have worked with hundreds of companies from recognised high-street brands including the BBC, Benneton and Formula One through to global manufacturers and public sector companies such as Smurfit Kappa and Capita. In recent years, I have advised food companies including Burger King and Pizza Hut on better understanding the plant-based marketplace.
I have hands-on experience of guiding hundreds of companies through branding projects over 25+ years. I can help you audit and bring your brand up to strength to match your goals, across all your company comms and marketing materials.

I am hugely experienced in website strategy, planning and implementation, having led web development projects of global websites up to a value of £75,000. I can facilitate a complete ‘done-for’ service or work with your existing team of suppliers to be your company liaison with designers and web developers.
I have spent the majority of my career presenting and speaking, from corporate seminars in front of hundreds of people, through to small-group training sessions. I can talk at your event or run workshops on topics ranging from marketing and business through to specialist sessions on the vegan and plant-based sector.

I have spoken at events including the European Vegan Finance Conference, Plant-Powered Expo, Meat-Free Strategies Conference and many others. I also organised and hosted Vegan Business Tribe Live at the London Olympia over two days and ran my own in-person ‘marketing bootcamps’ for more than four years.
For the last 10 years, I have produced video content, articles, guides, blogs and podcasts almost weekly – for both my clients and my own companies.

I am very proficient ‘working in the field’ (sometimes literally!), creating content and reporting from live events, as well as producing in-depth interviews, training and online content. I can do the same for your business or support you to deliver your own content strategies.
I have presented hundreds of episodes of my own two business podcasts and am a regular guest or presenter on others’ podcasts also.

If a podcast is part of your marketing plan to reach a larger audience and prove your expertise, then I can work with you to set up your own. I can also present it as an experienced presenter and interviewer, or to co-present a podcast to support and develop one of your team.
Having built a number of successful businesses of my own, I coach and mentor a number of business owners, mainly in the fast-growing vegan and plant-based industries. Often, this is project-based coaching to help a business owner achieve a specific goal, such as getting a marketing funnel in place, guiding through a period of growth or even helping them to launch a new business.

I am also available to mentor individual members of your existing team where they have the right energy and enthusiasm but might be being held back by lack of experience.
I have written many articles, guides and courses, including helping my local university centre develop their FdA course in web design and creating the world’s first marketing ‘Viploma’, an 85,000 word marketing course written exclusively for vegan business owners.

In 2024 I published my first book ‘Vegan Business Revolution’, the result of a joint project with Vegan Food & Living Magazine. If you think you have a book (and audio book!) in you, then I can also help you to develop your own ‘personal brand’ by becoming an author.
Since 2020, I have worked to bring together my career-long skill set with my personal ethics, working to make an impact in the vegan and animal rights sector.

My main vehicle for this has been our membership community Vegan Business Tribe which I founded over four years ago with my wife Lisa to help vegans create successful businesses that move the vegan cause forwards.

VBT Consulting Ltd trading as David Pannell
Registered in England & Wales number 15034924
Reg office: 41 Regent Court Albert Promenade, Halifax, West Yorkshire, United Kingdom, HX3 0HD

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